marketing management
 

Many pursue further education for a variety of reasons

To gain a necessary qualification

To improve their knowledge or simply for interest in a particular subject.

However, above all other considerations, the single most compelling reason that students study with KMES, is the desire to improve their employability & efficiency.

Professional Diploma in Marketing Management (PDMM)

Objectives

This programme is to provide the foundation for participants to develop their knowledge and skills further in the area of Marketing at the next level.

Structure & Duration

Correspondence Program

Duration: 6 months

(Maximum duration to complete: 1 year)

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Course Curriculum

The PDMM program comprises of 11 courses. The following table presents the list of courses in the program:

Marketing for Managers

Consumers Behaviour

Sales management

Product Management

International Marketing

Marketing of Services

Marketing Research

Marketing communications and advertising

Rural marketing

Retail management

Marketing communications and advertising

 Enquire for Detailed Curriculum

 In order to qualify for a P. G. diploma a student is required to complete five courses in the above list.

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Our programs are highly valued by employers and widely accepted in the industry. Quality curriculum is assured through comprehensive reviews by our academic partners.

Admission Criteria

Interested applicants must possess one of the following entrance requirements:

Graduate in any discipline from recognised institutions

Preferably with working experience

Mature applicants with insufficient academic qualification but with

   minimum 1 years of relevant sales/marketing experience can be

   considered on a case by case basis

Applicants with good communication skills will be an added advantage 

Application Procedure

Interested applicants are required to submit the following:

Duly-completed application form can be obtained from KMES website

   or at any of our centers.

Certified true copies of all educational certificates and transcripts

Registration Fee of Rs. 100/- (non-refundable)

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Administrative Details

Mode of study : Correspondence

Class intake: 2 times in month

Registrations Fee: Rs. 100/- (Non refundable)

 All fees quoted are subjected to prevailing service tax.

ONLINE ENQUIRY

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